King and queen chess pieces illustrating the hierarchy of type

Type Is Sensitive

Pair Them Carefully

Not all type is created equal. Use different fonts and weights to create hierarchy in your type so the user will spend less time searching, and more time reading. Some examples of creating hierarchy are size, font-pairing, color, and weight.

Match Them Up

Keep in mind the font size, weight, and family

No hierarchy

Headline

This is a subhead

Lorem ipsum dolor sit amet consectetur, adipisicing elit. Saepe sit ut laborum debitis quod laboriosam impedit nihil porro voluptas exercitationem accusamus dolorum earum aperiam alias, dicta optio blanditiis voluptatem doloribus, placeat eos architecto recusandae dolorem omnis? Enim distinctio praesentium iusto repellat libero aut quos harum voluptatibus officia commodi. Lorem ipsum dolor sit amet consectetur, adipisicing elit. Saepe sit ut laborum debitis quod laboriosam impedit nihil porro voluptas exercitationem accusamus dolorum earum aperiam alias, dicta optio blanditiis voluptatem doloribus, placeat eos architecto recusandae dolorem omnis? Enim distinctio praesentium iusto repellat libero aut quos harum voluptatibus officia commodi.

Contrary To Popular Belief

Size

Does Matter

Select An Element

Choose and use the type with sensitivity and intelligence.

Robert Bringhurst